Flying Pig Marathon: Energy Broadcast System

The Flying Pig Marathon, a race in Cincinnati, US, created a mobile app to make its race more enjoyable and attract more millennial runners.

Campaign details

Brand: Flying Pig MarathonBrand owner: Flying Pig MarathonLead agency: Barefoot ProximityCountry: United StatesIndustries: SportsMedia channels: Email marketing, Mobile & apps, Outdoor, out-of-home, Packaging & design, Print - general, unspecified, Radio & audio, Social mediaBudget: Up to 500k

Executive summary

After 40 years of growth, marathons had run into a recession. Participation shrank in 2014 and continued to slide. Millennials specifically were opting for more 'fun' runs that are social and Instagram-worthy.

The same was true for the Flying Pig, a first-class marathon with a funny name...

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