Ford Motor Company: Ford Charity handball

The first ever charity handball event live on TV raised the profile of Ford, the American automobile company, in the Czech Republic.

Campaign details

Agency: Wunderman PragueCountry: Czech Republic

Background

In the long run The Ford Motor Company is supporting via different way the handicapped musicians' band The Tap Tap in Czech Republic. Today they wanted to give them fuel for their Ford car for their next show tour.

The point here was to highlight the handover of the fuel during the evening and make sure it appears on the public television. The handover was not addressed only to the band but also to the audience during the performance.

National Context of the Campaign

Saint Nicolas day is the...

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