Fiat: From Inside the Plot

Fiat, a car manufacturer, launched the From Inside the Plot campaign in Turkey to strengthen brand positioning as innovative and ground-breaking.

Objectives and strategy

In this project we aim to emphasize Fiat's positioning of Egea which is launched with "Game Changer" motto with the claim that this new model will change the way people pursue automobiles. Our ambition was to make this campaign a part of this TV series and position Fiat as a groundbreaking brand in customer's perspective. Turkish name of this series means "inside" which tells the story of two brothers infiltrating into two different organizations. Thus we created our campaign around the idea of allowing audience to get "inside" the plot and named it "From Inside the Plot"....

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