Campaign details
Brand: Art FundBrand Owner: Art FundLead Agency: 101Contributing Agency: 7starsCountry: United KingdomIndustries: Charities & voluntary organisationsMedia Channels: Cinema, Magazines - consumer, Newspapers, Online display, Outdoor, out-of-home, Packaging & design, Print - general, Public relations, Search marketingBudget: 3 - 5 million
Executive Summary
The Art Fund is a UK charity that exists to secure works of art for the nation to enjoy. This paper tells the story of how this purpose was turned into a profitable one, over the six-year period from 2011 to...