Frucor Beverages - V Energy: The Massive Hit

This case study shows how Frucor's brand V Energy had success with its 'The Massive Hit that Improves You A Bit' campaign in Australia despite increasing regulatory and lobbying pressure for its caffeine and sugar content.

Campaign details

Agency: TKT SydneyAdvertiser: Frucor – V EnergyCategory: C. Beverages

Executive Summary

This is the story of a 'long idea' that has revitalized the V brand and delivered stunning business results year-on-year: with 2016 being our best year yet.

In 2013, the brand's long-term future was in question, with preference, consideration and brand imagery declining against a backdrop of aggressive competition from a more aspirational Red Bull and a price-cutting Mother.

Our refreshingly honest campaign, 'The Massive Hit that Improves You A Bit' has delivered a resurgence in these key metrics. More importantly, it's...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands