Campaign details
Agency: TKT SydneyAdvertiser: Frucor – V EnergyCategory: C. Beverages
Executive Summary
This is the story of a 'long idea' that has revitalized the V brand and delivered stunning business results year-on-year: with 2016 being our best year yet.
In 2013, the brand's long-term future was in question, with preference, consideration and brand imagery declining against a backdrop of aggressive competition from a more aspirational Red Bull and a price-cutting Mother.
Our refreshingly honest campaign, 'The Massive Hit that Improves You A Bit' has delivered a resurgence in these key metrics. More importantly, it's...