Güd: Millennial Dogs

Güd, a dog food brand, achieved 67 million impressions on social media, raising awareness of the brand in Brazil.

Campaign details

Brand: GüdLead Agency: J.Walter ThompsonRegion: LATAM

Strategy

Objective

Since Güd business is 100% digital, we created a campaign for millennials. Not only humans. But dogs as well. Yes. You read it right. Nowadays dogs are millennials too. They have followers on social media, they are memes, GIFs and everything else. Based on that, we developed a campaign language never seen before in dog food market.

We created a campaign with only real internet content provided by social media users and our own consumers. All of this in order to raise awareness about our...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands