Gemius: gemiusAdReal Research – Breakthrough transparency in the online advertising industry (inc. video, display, programmatic, search, social & viewability)

This paper introduces Gemius AdReal, desktop and mobile technology available in markets across Europe which recognizes ads and produces data reports estimating Real Users.
  • AdReal is user-centric research based on a browser extension or mobile application installed on software panelists' devices.
  • It recognises all types of ads served to Real Users (e.g display, video, search, social, programmatic), including both viewable and non-viewable impressions.
  • AdReal data are categorised (Industry and Advertiser tree) and matched with weights from gemiusAudience production to estimate Real Users, impressions and demographic profiles.
  • A responsive interface lets users compare their campaign to competitors or average industry results.
  • Case studies include automotive brands in Poland and telecommunications brands in Germany....

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