Campaign details
Brand: Google AssistantBrand owner: Google IndonesiaLead agency: MullenLowe IndonesiaContributing agencies: Toaster, PHD Media Worldwide, Ambil Hati, Essence GlobalCountry: IndonesiaIndustries: Audiovisual productsMedia channels: Content marketing, Online display, Outdoor, out-of-home, Product placement, Social media, Word of mouth, influencersBudget: 1 - 3 million
Executive summary
In Indonesia, a big percentage of people are not aware of their phones’ full potential beyond social media. In fact, data shows that 61% of phone users still believe that Facebook is the internet.
This campaign aimed to highlight how everyday...