Campaign details
Agency: BitmamaCountry: Italy
Background
Fini is an Italian brand that produces filled pasta. A kind of pasta that is consumed mostly in winter and on special occasions. To encourage having its products in new situations and on different occasions, Fini decided to promote a new way of cooking, suitable also for the hot season and for the needs of those who do not have much time to cook: directly in the frying pan. A cooking that does not need boiling in hot water and saves time and energy.
National Context of the Campaign
For Italians,...