HBO Multicultural Marketing: Rep The Realm

HBO, an American television network, continued to tap into the fan community of Game of Thrones by creating unique streetwear in the US for every episode of its seventh season.

Campaign details

Brand: HBO Multicultural MarketingAgency: HBO MulticulturalCountry: USA

Marketing Context

For HBO, Game of Thrones has been a smash hit, reaching a broad range of audiences and bringing them together into one giant community. One of the big ways that HBO has helped Game of Thrones continue to be successful is by constantly engaging the audience, encouraging the conversation, and giving back to the fan community with unique opportunities and experiences. There's no one-size-fits-all solution to engaging the entire audience, though, so HBO constantly has to be creative in finding ways to reach out...

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