HBO Multicultural Marketing: The Day of the Defiant Ones

HBO, a television network, created the Defiant Showcase in the US to promote its new series The Defiant Ones, which saw the brand bringing together new talent through mutual deviance.

Campaign details

Brand: HBO Multicultural MarketingAgency: HBO MulticulturalCountry: USA

Marketing Context

Understanding some of the themes in the documentary as our campaign truths, such as no matter who you are, doubt can be crippling, and achievement is less valuable if it's expected of you, we created an experience that fully allows you to own your own story of defiance. Appealing to those who are in culture doing the unexpected, mainly young and diverse influencers, we rallied them to celebrate the up and comers who also embody that level of perseverance and resilience. The setting of...

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