Campaign details
Brand: Harley-DavidsonBrand owner: Harley-Davidson CanadaLead agency: Zulu Alpha KiloContributing agencies: Initiative, Artifact NonfictionCountry: CanadaIndustries: Motorcycles, bikesMedia channels: Content marketing, Online video, Outdoor, out-of-home, Point-of-purchase, in-store, Programmatic display, Public relations, Social media, Websites & micrositesBudget: 500k - 1 million
Executive summary
2017 was Canada’s 150th birthday and, by sheer coincidence, the year that Harley-Davidson marked its 100thanniversary in the country. The occasion – and the state of the business – called for a special effort. Looking to the future, the brand...