Campaign details
Agency: Leo Burnett Melbourne
Summary: An anti-bullying solution for today
Bullying has moved with the times. And as technology has taken it from the schoolyard to social media, it's become nearly impossible to escape. Unfortunately, social media platforms haven't kept up with the need for effective measures to combat the issue.
Anti-bullying campaigns in Australia focus on raising awareness and mitigating consequences. With headspace, a youth mental health organisation, we asked: How can we address online bullying before it happens - to both protect potential victims and prevent children from becoming bullies?
The very qualities of a...