Objectives and strategy
The idea was to make as many people as possible aware of the reality of what women endure while walking through the streets of Brussels, and to do this in the most immersive way possible. We launched the platform and campaign on the 8th March for International Women's Rights Day. All the insults to be heard on the platform were taken from real testimonials collected by "Touche Pas A Ma Pote." The main target is 12-65 years old.
Execution and media
Launched on March 8th on the occasion of International Women's Rights Day, the campaign was launched...