Hindustan Unilever: The story of an unborn child - Chamki

This case study describes how Lifebuoy, a Unilever soap brand in India, tried to educate people about the importance of using soap to wash hands, linking good hygiene to a reduction in child mortality.

Hindustan Unilever: The story of an unborn child - Chamki

Brand: Hindustan UnileverAgency: PHD IndiaCreative agency: MullenLowe Group

The Summary Statement

In 2015, true to its essence of a life saver, Lifebuoy wanted to reach out to and educate the larger masses in India on the importance of hand washing in the neo natal stage of a child. The brief was to use the Internet as a medium to educate and trickle down the education to one and all.

Campaign Strategy

In a population of 1.3 BN, every third person in India today is under...

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