Homeward Bound: Our planet in our hands

Homeward Bound, a project to advance the role of women in science, developed a global brand identity by redefining gender symbols to create a unique symbol and slogan, 'Mother Nature Needs Her Daughters'.

Design consultancy: ElmwoodAdvertiser: Homeward Bound

Executive Summary

Homeward Bound is a groundbreaking project to advance the role of women in science, equipping them to influence and lead the climate change conversation. The initiative took the form of a year-long development programme and culminated in a 20-day Antarctic expedition in December 2016.

Elmwood was asked to develop a brand identity for Homeward Bound to help raise awareness of their mission. However, by placing a bigger idea behind the brand, we were able to take the campaign to another level, creating a rallying cry and galvanising a real global...

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