Campaign details
Brand: HotlinkBrand owner: Maxis BerhadLead agency: Ensemble WorldwideCountry: MalaysiaIndustries: Digital paymentsMedia channels: Online display, Online video, Point-of-purchase, in-store, Public relations, Radio & audio, Search marketing, Websites & micrositesBudget: Up to 500k
Executive summary
Hotlink Cash Online (HCO) is a new payment option that allows users to use prepaid credit to make purchases. But only 0.8% of Hotlink users were using it. So we newsjacked the one internet trend that's bigger than sex: Pokémon Go. With a headline-making partnership with Grab, we created the PokéMobile. Every aspect...