Agency: TODAY Ogilvy & Mather, Myanmar
The Brief
Campaign Objective
Huawei enjoyed immense success in Myanmar with the launch of their P series, they wanted to keep the same momentum for their mid-range model, Nova2i. However, this will need to be achieved with a much lower budget and a higher sales KPI.
Our task was to take the global core idea "Have a point of view" and twist it into a proposition that appeals to our Myanmar audience. The USP was the 4 cameras, the first ever in this market.
Target Audience
The target audience for this device are...