IKEA Life at Home Report 2017 International research by C Space

IKEA, a furniture retailer, broke three norms when conducting global research to create its Life at Home Report.

Synopsis

Most people have quite a functional relationship with IKEA – we shop there when we move home, when we need something basic, and when we don't have a lot of money to spend. But when you think about homeyou think about your family, your partner, your pets, your friends. The objects you love and the spaces you have created. Maybe home could be better than it currently is. IKEA are obsessed with life at home and how they can make it better. They constantly dig deep into that question, and why – since 2014 – they have...

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