Campaign details
Brand: BaileysAdvertiser: DiageoEntrant: craig + bridget / MotherCategory: Global Market Principal authors: Craig Mawdsley, craig + bridget; Bridget Angear, craig + bridget; Sheila Cunningham, Diageo; Katie Mackay-Sinclair, MotherContributing authors: Paul Carton, Diageo; Katherine Grandja, Diageo; Edwina Maher, Diageo; John Thomson, PHD; Christopher Brown, Kantar; Andrew Bertolaso, Gain Theory; Andrew Deykin, Data 2 Decisions
Introduction.
This story is a reminder of marketing's power to make a difference.
About an idea that unlocks new occasions, new users and new uses.
An idea simple enough to travel to 153 countries...