Campaign details
Brand: IcelandairAdvertiser: IcelandairAgency: The Brooklyn BrothersCountry: United Kingdom
Countries in which effectiveness was proven
Belgium, Denmark, Finland, France, Germany, Iceland, Netherlands, Norway, Sweden, Switzerland, & United Kingdom.
Campaign background
Icelandair: Why fly direct when you don't have to?
In today's time-pressured world why would you ever take the slower option over the fast track? This was the challenge facing Icelandair. Iceland's most experienced airline, having made its business flying people to and from Iceland for over 80 years, knew a healthy future lay in growing in the transatlantic market.
But there...