Inmarsat Aviation: The Connected Air Experience

Inmarsat Aviation, a provider of satellite communications solutions to airlines, used AI to create an immersive experience for visitors to take a flight on a virtual airline in the UK.

Campaign details

Agency: OgilvyOne

Inmarsat Aviation wanted to show, not tell, how GX Aviation creates value for airlines in a way that improved customer understanding and created sales conversations.

The solution lay in a truly immersive exhibit.

Strategy

Inmarsat Aviation needed to change the conversation about passenger broadband.

Research told OgilvyOne Business airlines craved illustrations of tangible benefits: inflight Wi-Fi isn't a utility; it is a strategic value-creator.

They needed to address audience confusion creatively, showcasing thought leadership. Two key trade shows, APEX and AIX, were pinpointed as their opportunity to reach decision-makers en masse.

Creativity

At APEX and...

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