Campaign details
Agency: OgilvyOne
Inmarsat Aviation wanted to show, not tell, how GX Aviation creates value for airlines in a way that improved customer understanding and created sales conversations.
The solution lay in a truly immersive exhibit.
Strategy
Inmarsat Aviation needed to change the conversation about passenger broadband.
Research told OgilvyOne Business airlines craved illustrations of tangible benefits: inflight Wi-Fi isn't a utility; it is a strategic value-creator.
They needed to address audience confusion creatively, showcasing thought leadership. Two key trade shows, APEX and AIX, were pinpointed as their opportunity to reach decision-makers en masse.
Creativity
At APEX and...