Intel India: Ek Kadam Unnati Ki Aur

Intel, the information technology company, promoted computer use and training among rural Indians to increase sales.

Agency: Pulp Strategy Communications India

Campaign Strategy

Intel is the world's largest and highest valued semiconductor chip makers based on revenue. Intel has become one of the world's most recognizable computer brands following its long-running Intel Inside campaign. The marketing objectives of Ek Kadam Unnati Ki Aur were

  • To drive the relevance of computer in real-life goals like learning and business growth.
  • To create an increased preference for the Intel-powered devices among First Time Buyers and establish Intel as an enabler in improving opportunities in non-urban areas.

Insights show that non-urban India operate in tightly-knit communities. The motivations for...

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