Intel: World Password Day 2015

This case study details how Intel, a technology company, grew its World Password Day event to raise awareness of internet security in the United States.

Intel: World Password Day 2015

Executive summary

Product Description:

Intel asked us to take the drab topic of internet security and make it fabulous in a brand awareness campaign. So we built the Consumer Security Education program -- a PSA-style initiative that helps consumers take steps to improve their security, and positions Intel as a trusted advisor in security.

Objective of the Campaign:

People know Intel makes the fastest, strongest computer processors, but they know less about how safe they are. Recognizing that security and privacy are growing consumer concerns in this age of password leaks and hacks, they wanted...

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