Intel: World Password Day 2016

Intel, a technology company, got involved in the conversation surrounding cybersecurity by launching a video campaign on World Password Day to show US millennials how to be safer online.

Agency: Big Monocle

Product Description

Intel - making the world's most powerful and secure processors - wanted to increase their share of the cybersecurity conversation. They asked us to generate buzz about the most common consumer cyber security concern (the password) with a stellar PSA debuting on World Password Day. Asking for 100M impressions on a $150,000 budget, we knew a simple ad buy wouldn't do. This PSA had to go viral and to go viral, it had to be good.

Objective of the Campaign

To reach the millions of impressions Intel hoped for, we knew it would require...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands