Irish Times – Small Island Big News

The Irish Times, an Irish daily broadsheet newspaper, turned their newly launched digital subscription service into a future-proofed and viable revenue generator and halted the decline of a newspaper to deliver a ROMI of €4.26.

]Campaign details

Brand: Irish TimesAgency: PHD Ireland and Owens DDB

Introduction and Background

'The first guy through the wall, he always gets bloody.' - John W. Henry

Founded in 1859, The Irish Times is one of Ireland's most prominent news publishers and is generally perceived as a liberal voice in Irish society[1]. The newspaper is unique in that it is a Trust, which means that it has no beneficial shareholders and it cannot pay dividends. Importantly, any profits made by The Irish Times must be used to strengthen the organisation either directly or indirectly....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands