Campaign details
Brand: JUST DANCEAdvertiser: UBISOFTAgency: BBDO ParisCountry: France
Countries in which effectiveness was proven
Austria, Belgium, Finland, France, Germany, Italy, Norway, Poland, Spain, Sweden, Switzerland & United Kingdom.
Campaign background
In 2006, the launch of the Nintendo Wii console was a real revolution in the video game landscape. A new generation of gamers can finally access video games which this console made more accessible and family-friendly. On the Wii, we can play simply by moving in front of the screen, giving Ubisoft's studios the idea of creating the first interactive and competitive...