JUST DANCE: You never know someone until you dance with them

UBISOFT, a gaming brand, reinvented the ‘Just Dance’ game in Europe by producing a campaign that reminded gamers of the social power of dance.

Campaign details

Brand: JUST DANCEAdvertiser: UBISOFTAgency: BBDO ParisCountry: France

Countries in which effectiveness was proven

Austria, Belgium, Finland, France, Germany, Italy, Norway, Poland, Spain, Sweden, Switzerland & United Kingdom.

Campaign background

In 2006, the launch of the Nintendo Wii console was a real revolution in the video game landscape. A new generation of gamers can finally access video games which this console made more accessible and family-friendly. On the Wii, we can play simply by moving in front of the screen, giving Ubisoft's studios the idea of creating the first interactive and competitive...

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