Jaguar Land Rover: World's First Digital Car Top Trumps App

Jaguar Land Rover, an automotive brand, increased data capture at the Goodwood Festival of Speed in the UK by launching a digital car Top Trumps gaming app.

Campaign details

Agency: Spark44

To more than double data capture at Goodwood Festival of Speed by increasing engagement of visitors with Jaguar Land Rover.

Strategy

Simple data strategies don't work in a post-GDPR world. Jaguar Land Rover required a way to enthuse motorists to share their personal details and that meant reframing comms as a clear value exchange.

Insight showed 40-somethings' car brand love starts with playing Top Trumps as a child. Jaguar Land Rover and Spark44 resolved to resurface this youthful passion at Goodwood to maximise engagement. The key was to entertain them while they got fed up...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands