Design consultancy: Honey
Advertiser: Java Republic

Executive Summary

  • Launch in April 2014
  • First year lift in sales of 62% (£462k) then in year two lift of 52% (£701k)
  • Overall £238,447 increase in sales in 2015 (from £462,858 to £701,305)

Irish premium beverage company, Java Republic, worked closely with Honey to reformulate their brand proposition and define the communication task that came from that, applying it first to a range of speciality organic teas.

The result, in this highly competitive market, was a growth of 61% in online sales in the year after the redesign (2015), with an overall increase from £462,858 to £701,305, which was maintained in the subsequent year.

Since the launch of the new tea range, Java Republic has experienced an increased market share for the brand in foodservice and retail outlets, as well as a major impact in online sales, expanding its export output to four additional countries: Portugal, Czech Republic, Poland and UAE. Traditionally known for their coffee, Java Republic has now established a reputation for organic speciality teas and is widely considered by their peers to be leading the market within Ireland.