Summary
For years, Hispanic Small Business Owners (SBOs) have been underplaying their business size and potential, thinking their businesses are too small to invest in software or technology solutions to manage their cash flow, payments and bookkeeping.
This is the story of how QuickBooks changed the "I'm not big enough" mindset in the Hispanic business community and, as a result, nearly doubled the number of Latinos that started using QuickBooks.
Introduction
QuickBooks offers small business owners (SBOs) a simple and powerful set of tools for managing cash flow, getting paid, tracking income and expenses, managing and paying bills, getting real-time...