Campaign details
Brand: Johnson's BabyBrand owner: Johnson & Johnson IndonesiaLead agency: BBDO IndonesiaContributing agencies: DDB Tribal Singapore, UM Indonesia, Golin IndonesiaCountry: IndonesiaIndustries: Baby careMedia channels: Events & experiential, Livestreaming, Mobile & apps, Online video, Point-of-purchase, in-store, Public relations, Social media, Word of mouth, advocacyBudget: Up to 500k
Executive summary
'Touch' engaged consumers in proper bath and massage rituals for babies that helped neonates live beyond their 28th day. A total of 114,000 mums joined the cause, helping the babies of more than 60,000 underprivileged mothers. Breaking the...