KLM: The Art of Flying

KLM Royal Dutch Airlines, an airline brand, promoted its brand in Mexico City by launching an exhibit at Zona MACO, a Latin American art fair.

Campaign details

Brand: KLMAgency: JeffreyGroup

KLM The Art of Flying

Mexico

Founded in 1919, KLM Royal Dutch Airlines has always maintained a close relationship with the art world, as artists are among its most devoted passengers, and the airline has also transported art works around the world since its early years. Despite this affinity, KLM hadn't achieved an impactful connection with the art world in Mexico.

In January 2017, JeffreyGroup identified the opportunity for KLM to participate in ZONA MACO. More than 10 years ago ZONA MACO emerged in Mexico City as an initiative to open a...

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