Agency: OMD Hungary
Objectives
Despite the fact that the government launched new tax regulations in favour of the SMEs, the segment didn't start improving on an expected level. With no bank supporting start-uppers properly answering consumer demand and supporting their ideas financially, K&H Bank saw an opportunity to turn the trend around. We needed to directly attack a social issue at the heart of society, by re-inspiring the proud Hungarian entrepreneurial spirit and to play an authentic role in helping Hungarians achieve their dreams!
In order to directly address the issue, the campaign needed to...
- Inspire: Attack this crisis...