Keebler Cookies: Ernie Learns Social

Jessica Perrin

This case study shows how Keebler Cookies, a cookie brand, used its iconic mascot to increase sales and bring the brand into the modern US market.

Campaign details

Brand: Keebler CookiesBrand Owner: Kellogg'sLead Agency: Starcom, Leo Burnett ChicagoCountry: United StatesIndustries: Bread, cake, biscuitsMedia Channels: Content marketing, Online display, Online video, Print - general, Programmatic display, Social media

Executive Summary

Making a 50-year old brand relevant today seems like an insurmountable challenge. Especially, if your brand is personified by a character who was created for a very different time.

Ernie Keebler was well-known to previous generations as the baker of beloved Keebler Cookies who lived in The Hollow Tree, but these memories were fading as...

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