LG Electronics: Bring Cinema Home

LG Electronics, a multinational electronics company, promoted its range of OLED and SUPER UHD TVs in Australia by creating a pop-up cinema for the public to experience the technology for themselves.

Campaign details

Brand: LG ElectronicsAgency: Tonic The AgencyCountry: AUSTRALIA

Marketing Context

LG wanted Australians to see their brand in a new light, with the launch of 2017's range of OLED and SUPER UHD TVs providing a perfect opportunity to project a more premium and aspirational image. Our challenge was to find a way for Australians to experience the new range's cutting edge picture and sound quality in the most entertaining way possible.Time was of the essence because major competitors would soon be coming to market with their own OLED TVs in the second half...

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