LSI Netherlands BV and Sony UK: Peperami Stunt Animal in the Angry Birds Movie

Peperami, a pork sausage snack brand, and Sony Pictures, an entertainment company, collaborated to produce a campaign, in the UK, that placed the Peperami animal in Sony's new Angry Birds film to promote the movie and increase Peperami's sales.

Campaign details

Agency: ToucanCountry: United Kingdom

Background

Market conditions:
  • Meat snacking category in the UK worth approx £120m.
  • Peperami has long been the market leader but still massive potential to grow as it had only 12.7% household penetration in a category that had 96%.
  • Large number of consumers are open to meat snacking but don't buy Peperami yet. Lots of new market entrants, particularly in beef jerky and biltong.
Competitive environment:

Mattessons Fridge Raiders were increasing in value in the category faster than Peperami. Copycat brands entering the market e.g. Snackeroni, which is taking share in Asda,...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands