La Grande Guignolée des medias

La grande guignolée des medias (Media’s Big Food Drive), the Quebec media charity food drive, increased donations by demonstrating that poverty can hit unexpectedly at any moment.

Campaign details

Agency: Tam-Tam\TBWAAdvertiser: La Grande GuignoléeCategory: Sustained Success

Section I — Case Parameters

Business Results Period (Consecutive Months): January 2015 – December 2016 (24 months)Start of Advertising/Communication Effort: November 2015Base Period as a Benchmark: November – December 2014Geographic Area: QuebecBudget for this effort: $0 – $50,000

Section IA — Case Overview

Why should this case win in the category (ies) you have entered?

Donations for La grande guignolée des médias (Media's Big Food Drive) started to decline in 2012 and they continued to drop in...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands