Campaign details
Brand: L'Oréal Paris Revitalift Laser X3Brand Owner: L'Oréal ParisLead Agency: McCann MelbourneCountry: AustraliaIndustries: Skin care, sun protectionMedia Channels: Content marketing, Online video, Product sampling, Social media,TelevisionBudget: Up to 500k
Executive summary
Australia is a country obsessed with cosmetic procedures. In 2015, it overtook the US as the biggest market for cosmetic surgery per capita, with over $1 billion dollars spent annually on procedures that can cause significant financial and physical pain.
For the launch of Revitalift Laser X3, L'Oréal Paris set out to show Australian...