Leon's: Part of the Family

Leon’s, the Canadian furniture retail company, repositioned its furniture as being part of the family to drive sales.

Campaign details

Agency: TAXI Canada LTD.Advertiser: Leon'sCategory: Building Brand Equity

Section I — Case Parameters

Business Results Period (Consecutive Months): March 2016 to July 2017Start of Advertising/Communication Effort: March 2016Base Period as a Benchmark: March 2015 to March 2016Geographic Area: National, English and FrenchBudget for this effort: Over $5 million

Section IA — Case Overview

Why should this case win in the category (ies) you have entered?

After 100 years of business in Canada, there are few people with a home to furnish who are unaware...

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