Advertiser: LibérationBrand: LibérationAgency: FF ParisCountry: France
Objectives
Situation
In 2017, Europe has been facing a major immigration crisis, and when it comes to refugees, people and especially medias usually speak about the data, statistics, immigration waves, even terrorism, but never about humans. They are often referred to as refugees and thus dehumanized, provoking a certain fear of strangers among other people, who are therefore inclined to fall back on nationalist ideas, specifically regarding the topic of national identity.
Thus, the FrExit was one of the most discussed topics during the presidential election especially...