Campaign details
Brand: LifebuoyBrand owner: UnileverLead agency: Wunderman DubaiCountry: United Arab EmiratesIndustries: Bath toiletries, soapsMedia channels: Online video, Search marketing, Social mediaBudget: Up to 500k
Executive summary
During Ramadan and in the middle of an economic downturn, Lifebuoy had to find a smarter way to gain market share.
Research showed that during Ramadan people were more prone to infections due to the social character of the month. Also, consumption of online content increased during this period. This created the perfect opportunity for the brand to act as a...