Lincoln’s Beard: Weird at the Beard

Lincoln's Beard Brewing, an independent brewing company, increased revenues and made itself known in the Miami craft beer market through humorous creative celebrating its employees.

Campaign details

Brand: Lincoln's Beard Brewing CompanyBrand owner: Lincoln's Beard Brewing CompanyLead agency: Beyond The AgencyCountry: North America Industries: Beer & ciderMedia channels: Social mediaBudget: Up to 500k

Executive Summary

Lincoln's Beard Brewing, an independent brewing company in Miami, successfully created a brand narrative that increased revenues and resonated in the Miami craft beer market.

After its opening, Lincoln's Beard Brewing started to experience stagnant growth and needed a campaign that would help it differentiate itself from competitors, captivating Miami's craft beer drinkers.

The Weird at the Beard narrative revolved...

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