Ad Council/Love Has No Labels: Rising

Love Has No Labels, an Ad Council movement to promote acceptance and inclusion, encouraged US audiences to be more accepting of diversity by releasing an online film that considers why it takes a disaster to bring us together.

Summary

Marketing Challenge: Bias and discrimination are two of the most pressing issues facing our nation today. Yet most Americans say they believe in equality and consider themselves to be unprejudiced. How do we get people who don't see themselves as part of the problem to recognize their implicit bias and actively come together to live inclusively?

Methodology: Through qualitative research, we uncovered a key cultural moment when people come together – disasters. Disasters have one of the most uniquely unifying effects on people. Risingbuilds on the Love Has No Labels campaign strategy of leveraging the...

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