Campaign updates
Agency: e:mg Country: RussiaThe Summary Statement
We brought the future to coffee lovers by introducing virtual barista who served real coffee to thousands of passers on the street, making an advanced step to deliver brand's positioning – "A Coffee shop wherever Jacobs Millicano is" – versus main competitor.
Campaign Strategy
Coffee consumption is growing, including «ground coffee in instant format segment.
There are two key competing brands on the market - JDE (Jacobs Monarch Millicano) and Nestle (Nescafe Barista). Jacobs Millicano is a new generation of instant coffee. Every granule of Millicano contains real...