MAC Cosmetics: Footfall increase with programmatic OOH

MAC, a cosmetics manufacturer, increased store visits and sales by launching a digital out of home campaign in two popular shopping malls in Istanbul.

Objectives and strategy

Our objective was not just increasing the online sales but also drive traffic to MAC Stores. In this campaign, we aimed to increase foot traffic in stores, giving free lip demo services and increase sales.

Consumer insight;

  • OOH is seen by 88% of those who have seen advertising in 30 minutes prior to shopping.
  • 58% of people says that seeing the advertising of a product near to store that they can buy, makes it more relevant for them.

Based on our KPI & consumer insights,as a digital media agency of MAC we brought to life a solution...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands