Campaign Details
Brand: AlgidaAgency: PHD TurkeyRegion: EMEA
Campaign video
Strategy
Objective
The weather in Turkey varies in every city. It even changes from day to day. However, ice cream consumption is highly correlated with weather condition. Even slight changes in the weather condition affect performance marketing sales results dramaticaly! That's why, to increase our performance marketing sales, as Algida, we needed a performance marketing campaign sensitive to weather changes. Hence, we created a campaign with Dynamic Creative Optimization to be able to change our performance marketing assets by showing different message & product portfolio based...