Campaign details
Brand: AquafinaAgency: Mindshare VietnamEntrant Region: APAC
Strategy
Objective
Plastic pollution has always been the global environmental issue for decades, in Vietnam, the situation is getting more severe. Every year, the nation generates estimated 3.7 million tons of plastic waste; however, only 10 to 15 percent of which is eventually collected for recycling. When plastic pollution is not an issue that fits neatly into one box, its consequence reverberates far beyond the ecosystems and organisms, and negatively impacts our planet.
As a brand that is conscious of its corporate social responsibility, Aquafina take action...