Campaign details
Brand: Breeze PhilippinesAgency: Mindshare PhilippinesEntrant Region: APAC
Strategy
Objective
As a challenger brand, securing a competitive position against established laundry brands has been one of the main challenges of Breeze. In response to this, our previous campaign messages of "Power of 10 Hands" and "Stain Removal + Gentler on Hands" which branched out from our main message of "Sige sa Mantsa" (Dirt is Good) have all helped build credibility in the stain-removing aspect and enabled us to penetrate the market and create some traction. However, with the goal to increase the overall brand...