Campaign details
Brand: Nestlé CHUCKIEAgency: NuWorks Interactive Labs, Inc.Entrant Region: APAC
Strategy
Objective
Our strategic objective is to arrest sales decline by providing a fun snack time experience for kids. We did this by creating an interactive and edutaining Augmented Reality experience that can only be unlocked by a CHUCKIE pack.
CHUCKIE is the Philippines' Number 1 Kids' Choco Ready-to-Drink Milk. We have owned the category with 70% of sales volume driven by in-school snacking or "Baon" occasions. However, as pandemic restrictions continued and schooling shifted virtually, the main consumption incidence of the brand disappeared....