Campaign details
Brand: Cadbury SilkAgency: Wavemaker IndiaRegion: APAC
Campaign video
Strategy
Objective
Silk has been a premium, indulgent experience for Chocolate lovers, which has enabled the brand to become a symbol of their love & expression. This association has helped the brand grow steadily. However, the restrictions & lockdown due to pandemic left no avenues for the young couples to meet or express their love, which impacted the business & the promising growth that it had seen until before the Pandemic. Thus, the key task was to grow at pre-pandemic levels of 20% & increase...